I believe there has been some discussion about the recent Healthy Hair, Skin and Nails Today’s Special being not as good a value as in years past. First of all, I want to assure you that it was the best value ever offered…by far. Frankly, I am not sure if I will always be able to continue to improve the Today’s Special savings year after year after year, but I will always try and at worst, I will always offer exceptional savings with every single Today’s Special. In this case, the value was indeed better than ever…much better. The cost of production of last week’s Healthy Hair, Skin and Nails Today’s Special far exceeds that of any prior year as I will elaborate below. Of course, even at its HSN price, Healthy Hair, Skin and Nails is an incredible value, since today’s formula is far more potent and far less expensive than it was a decade ago and to this day, there is still nowhere else you can find all these costly ingredients at such a great price with equivalent purity, potency and activity…along with its guaranteed benefits.
This year’s Today’s Special of our Healthy Hair, Skin and Nails contained an additional 250 mgs of our very costly Pomegranate 40:40 Extract. Last year’s Today’s Special (2008) contained an additional 20 mgs of Resveratrol and 40 mgs of EGCG. This year’s largest size Today’s Special was 600 capsules while last years was 700 capsules. This year’s largest size cost $89.90 while last year’s was $10 more at $99.90. A reduction from 700 capsules to 600 capsules is a 14% reduction and the price went down 10%, so we are talking about an effective price increase of just 4% and that 4% difference delivers an enormous increase in ingredients. This year’s contained 250 mgs of Pomegranate 40:40 versus 20 mgs of Resveratrol and 40 mgs of EGCG last year. In short, this year you received more than twelve times as much Pomegranate Extract as there was Resveratrol or six times as much Pomegranate Extract as there was EGCG. Not surprisingly, 250 mgs of Pomegranate Extract costs many times more than 20 mgs of Resveratrol and 40 mgs of EGCG combined. By the way, I reduced the largest size from 700 to 600 capsules to comply with many requests after the 2008 Today’s Special because I was told that 700 capsules was too large, lasted too long and it would be preferable to have a better value on a smaller size that would run out closer to the next Healthy Hair, Skin and Nails Today’s Special the following year. So, I reduced it from 700 to 600 capsules and I added a full 250 mgs of our most popular new ingredient (Pomegranate) because one of its many benefits is skin protection. I am sorry I could not add some of the ancillary ingredients from Pomegranate to this Today’s Special, such as the Bioflavonoids and Quercetin, but there was only enough room in the capsule for its key ingredient – Pomegranate 40:40 Extract…but at its full separate potency.
Summarizing, this year’s formula was more costly to produce than any prior Healthy Hair, Skin and Nails Today’s Special and when we reduced the number of capsules by 14% in the largest size, we also reduced the price by 10% and we then added 12 or 6 times more Pomegranate than either Resveratrol or EGCG. By the way, 2007’s Today’s Special was also a 600 capsule largest size and it contained 100 mgs EGCG versus this year’s 250 mgs of much more costly Pomegranate 40:40 Extract. It was priced at $99.90 or $10 more than this year’s for the same number of capsules. If we go back to 2006, it contained 20 mgs of CoQ10, which is less than one-twelfth the quantity we delivered of Pomegranate this year and it also cost $10 more back in 2006. Clearly, this year’s largest size was the best value ever, but the next to largest size was also its best ever value. In 2006, 2007 and 2008, the next to largest size was 300 capsules and cost $59.90. This year it was 400 capsules, but at only $10 more. In other words, we added 100 capsules (33% more) for only $10 (16%) more. Another best value ever! In all respects, this July’s Today’s Special was a much better value than in any prior year and I am sorry if I did not adequately communicate that fact on-air. I will try to be more clear with future Today’s Specials and of course, I always appreciate your input and feedback, since it allows me to clarify any issues such as this.
Thanks and best of health. Andrew